Benefit of plant-based nudging

By: Mia Guerrero
October 28, 2022


Figure 1: Shows the representation of how much product and nutrients you get from a plant-based meal.


Livestock pollution production is twice as much as plant production, leading to the industrial food system to increase climate change and degradation. As for the beef replacement, plant-based food has shown to be more environmentally sustainable, less emissions and zero to little waste. Comparing to livestock food and plant-based protein food where there appears to have consequential increase in the climate and greenhouse gas (McCarty & Faber, 2022). In this study, nudging is used to push buyers into more sustainable products, such beef replacements or plant-based food. The article shows how nudging can cause a significant decrease to the consumption of livestock and an increase in plant-based options.  According to McCarty and Faber, the study can show a behavioral intervention on nudging at a conference with an animal or vegetarian meal. The results from 200 participants showed there was a higher increase in a vegetarian meal after the intervention and a lower impact per meal as there was increase in consumption for plant-based meals (McCarty & Faber, 2022). It also showed there is a decreased impact to the environment from plant-based products other than diary and meat products. Although plant-based foods are more of a healthy and sustainable choice; they provide for so much plant proteins and can influence the water pollution or pesticide use. 



References: 

McCarty, T., & Faber, G. (2022). Estimating the environmental benefits of plant-based nudging. International Journal of Environmental Studies, 1–10. https://doi.org/10.1080/00207233.2022.2042970

Rainey, C. (2022, February 8). This simple theory of behavioral economics could convince humans to eat less meat. NewsBreak. Retrieved October 28, 2022, from https://www.newsbreak.com/news/2509468605798/this-simple-theory-of-behavioral-economics-could-convince-humans-to-eat-less-meat



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